Business and the marketplace today is being shaped by major demographic and societal shifts. Many experienced professionals and business owners are also shifting into different work and life seasons. These shifts are changing the way many of us look at our work and personal lives. Today, there is a growing desire for more meaningful work and connections that are integrated as part of our success. At the same time, however, we are becoming more and more consumed with the expectations and demands for work. As a result, burnout, disengagement, and career pivots are on the rise.

This divergence creates opportunities for leaders and organizations who embrace the realities of work today and strategically act to tackle burnout and inspire their employees and members. Community and corporate social impact initiatives can be designed to reverse burnout and immediately engage. These actions can then help differentiate and grow our organizations.

Despite convincing data that well-designed social impact programs have a high return on investment, barriers still exist for many leaders and organizations. Our leadership mindset and understanding of the changes that are happening are key aspects to eliminating these internal barriers. Both the data and the barriers will be shared.

In this session we will:

  • Define professional burnout and disengagement, explain why it is so prevalent today, its impact on both individuals and organizations, and what can be done to both reverse and void it.
  • Gain perspective on the role work and life seasons and generational forces play in the marketplace and how to position an organization for success.
  • Explain the four archetypes of how corporate social impact is being practiced today in terms of “shareholder maximizers”, “corporate contributors”, “impact integrators”, and “social innovators” based on a study by Deloitte.
  • Outline a specific 5-step process leaders and organizations can use to attract, engage, retain, and grow that follows the acronym I.M.P.A.C.T. which include Inventory, Mission, Planning, Authenticity, Capacity, and Trigger elements.

Peter Atherton is a consultant, speaker, and author of the book Reversing Burnout. How to Immediately Engage Top Talent and Grow! A Blueprint for Professionals and Business Owners. Pete is the President of ActionsProve, LLC and works with high-achieving professionals and business owners to create greater growth and profits through more effective employee attraction, retention, impact, and branding. For more than 20 years prior, Pete was a very successful and accomplished professional civil engineer. Pete sold his engineering firm ownership to focus on designing systems for professionals and organizations to grow and succeed in more relevant and effective ways. Pete has also served in multiple capacities in the non-profit sector to achieve both local and global impact, and is a co-founder of the 100 Men Who Care chapters for Southern Maine and Knoxville, Tennessee.